How does Conversion Tracking work?

Links in your SMS will be automatically replaced by our own URL Shortener with short links of the form https://ul.gl/7oz. An individual URL is created for each recipient of your campaign and for each link in the SMS. 

This makes it possible to evaluate exactly which contact clicked on which link. Conversion tracking is available for single transactional SMS as well as for mass SMS campaigns.

Send SMS campaign with Conversion Tracking

Our webapp automatically recognizes links set in the SMS. As soon as you enter a link in the SMS text, you can activate the Conversion Tracking option:

Our system now generates an individual, short link for each link and each recipient of your campaign. This means that the clicks can be assigned exactly to the respective links/recipients.

In addition, you can measure the campaign conversions if desired. This could be the recipient's registration on your site, an order or so on.

For this purpose, a cookie is set at the click, which can be evaluated by our conversion tracking code on your site.

Please copy the conversion tracking code into your login and paste it into the page where the conversion took place, such as the registration confirmation page.

Code example:

<!-- sms77.io conversion tracking -->
<img src="https://ul.gl/c_t?cid=..." width="1" height="1" />

You can find your complete code in your login under Settings > Conversion Tracking.

Evaluations

You can view the success of your individual SMS or your campaign in your logbook. Simply hold the mouse pointer over the icon:

For SMS campaigns to several recipients, the values are displayed cumulatively.

Tip

  • It is best to place the link at the end of the SMS - this automatically displays a link preview for the recipient device. This increases the click rate and allows us to evaluate the views of the message.
  • Changing the URL also changes the length of the SMS. If necessary, this can lead to higher costs per message if the shortened URL is longer than the original URL and thus exceeds the 160 character limit, for example.

What else is possible?

In the future, scenarios are possible in which you can run A/B split tests or optimize your campaign fully automated according to click rate or conversion rate. 

Do you have any questions, criticism or suggestions regarding Conversion Tracking? We look forward to your message!

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